The 2010 Fair will be held at the Melbourne Convention and Exhibition Centre from Thursday 11th to Sunday 14th March 2010.

The Fair provides a world standard environment to display, promote, demonstrate and sell toys, games, hobbies, nursery product and licenses from around the world to retailers, wholesalers, media, government, promoters, marketers and more.

The Fair provides the annual focus for the industry to come together as a region to promote the positive benefits to children and families of toys, games and hobbies.

The Fair is professionally organised and managed by the Australian Toy Association.