Product of The Year
The ATA's Product of the Year Awards is presented at the Industry Awards Night to be held on the first night of the fair.
Trophy Awards
Six separate trophy awards will be presented:
- Toy of the Year
- Hobby Product of the Year
- Educational Toy of the Year
- Nursery Product of the Year
- Australian Development
- Licensed Product of the Year
Toy of the Year Award
The Toy of the Year Award is selected from the winners of the following six (6) categories:
- Boys
- Pre-School
- Girls
- Craft & Activity
- Outdoor
- Games
Criteria
- Must be new product first released in Australia in that calendar year.
- Maximum of two entries per category per exhibitor.
- Entry must be an individual product (assortments accepted).
- Only exhibitors at Toy Fair may submit entries.
- Outdoor to include Wheel Toys and Leisure products.
Judging Criteria
The judges use three (3) criteria in judging for the Awards: Uniqueness/Innovativeness, Play Appeal and Sales Potential.
Hobby Product of the Year Award
Hobby products enable the hobbyist to acquire substantial skills, knowledge and experience. However, the ultimate goal for hobbyists is personal fulfillment. Hobbies are practiced for interest and enjoyment, rather than financial gain.
The breadth of hobbies is enormous with model train sets, radio controlled cars, trucks, buggies, planes, gliders, model kits, die cast, wooden kits and crafts also serving under the same banner to help the development of children and adults.
Criteria
- Must be new product first released in Australia in that calendar year.
- Maximum of two entries per exhibitor.
- Entry must be an individual product (assortments accepted).
- Only exhibitors at Toy Fair may submit entries.
Judging Criteria
The judges use three (3) criteria in judging for the Hobby Product of the Year Award: Uniqueness/Innovativeness, Play Value and Sales Potential.
Educational Toy of the Year Award
For the purposes of this award an educational toy refers to Educational games and learning toys that are used as props to enhance a child's development and IQ e.g. memory retention, reading skills, hand eye coordination and math skills.
Criteria
- Must be new product first released in Australia in that calendar year.
- Maximum of two entries per exhibitor.
- Entry must be an individual product (assortments accepted).
- Only exhibitors at Toy Fair may submit entries.
Judging Criteria
The judges use three (3) criteria in judging for the Educational Toy of the Year Award: Uniqueness/Innovativeness, Educational Value and Sales Potential.
Nursery Product of the Year Award
For the purposes of this award nursery product refers to all nursery related items excluding toys. Nursery toys are to be nominated under the pre school category.
Criteria
- Must be new product first released in Australia in that calendar year.
- Maximum of two entries per exhibitor.
- Entry must be an individual product (assortments accepted).
- Only exhibitors at Toy Fair may submit entries.
Judging Criteria
The judges use two (2) criteria in judging for the Nursery Product of the Year Award: Uniqueness/Innovativeness and Sales Potential.
Australian Development Award
A separate Australian Development Award will be judged from ALL entries received that have elected to be entered into the Australian Development Award.
Criteria
The adjudication of the Australian Development Award is based on the following adjudication criteria:
- 75% or more Australian made content or
- 100% Australian designed.
Judging Criteria
The judges use three (3) criteria in judging for the Australian Development Product of the Year Award: Uniqueness/Innovativeness, Play Value and Sales Potential.
Licensed Product of the Year Award
Licensing refers to a business arrangement in which the firm with proprietary rights over certain technology, trademarks, etc grants permission to some other group or company to manufacture or distribute that product (or make use of that proprietary material) in return for specified royalties or other payment. A branded product is not necessarily a licensed product.
The Licensed Product of the Year Award is selected from the winners of the following three (3) categories:
- Boys Licensed Product
- Girls Licensed Product
- Pre-School Licensed Product
Criteria
- Must be new licensed product first released in Australia in that calendar year.
- Maximum of two entries per category per distributor.
- Entry must be an individual product (assortments accepted).
- Only distributors who are exhibitors at Toy Fair may submit entries.
Judging Criteria
The judges use three (3) criteria in judging for the License Product of the Year Award: License Applied Creatively within the License Core Values, Play Value and Sales Potential of the Licensed Product.
